Offering more payment methods to customers can significantly impact conversion rates. By providing a variety of options, businesses can cater to customers' preferences and increase the likelihood of completing a sale.
Providing several payment methods increases conversion because it...
- ... generates a smooth and fast checkout
- ... gives trust and confidence in the transaction process to the customer
- ... Increases customer satisfaction
In particular, mobile payment methods like Google Pay and Apple Pay can be especially effective in boosting conversions.
Observations from FundraisUp, a software provider for gathering donations, have shown that the availability of Google Pay in the checkout increased conversion by 2.6%, while the availability of Apple Pay increased conversion by 2%.
A distinction between the availability of payment methods has to be made according to your payment provider. With Adyen as your payment provider Apple Pay, Paypal, Klara, IDEAL, credit card, and Google Pay are supported. Mollie, however, does not support Google Pay and lacks one additional source to increase conversion.
Do you want to address every customer's payment needs and provide a smooth customer journey? Reach out to your customer success manager and add payment methods to your checkout.