Offering more payment methods to customers can significantly impact conversion rates. By providing a variety of options, businesses can cater to customers' preferences and increase the likelihood of completing a sale.
Providing several payment methods increases conversion because it...
- ... generates a smooth and fast checkout
- ... gives trust and confidence in the transaction process to the customer
- ... Increases customer satisfaction
In particular, mobile payment methods like Google Pay and Apple Pay can be especially effective in boosting conversions.
Observations from FundraisUp, a software provider for gathering donations, have shown that the availability of Google Pay in the checkout increased conversion by 2.6%, while the availability of Apple Pay increased conversion by 2%.
Do you want to address every customer's payment needs and provide a smooth customer journey? Reach out to our Support Team and we'll add your preferred payment method to your checkout.
