The Emails Report gives you a full breakdown of every email your Convious account sends — both marketing and transactional — along with delivery, engagement, and conversion metrics. It is intended for venue admins and marketing teams who want to understand how email activity is contributing to revenue and visitor engagement.
The report has moved to the Marketing dashboard and is now available as a dedicated Emails tab, alongside the Overview, Discount codes, and Engage tools tabs.
How to Access the Emails Report
Navigate to the Marketing section in your Control Panel's left-hand menu.
Select the Emails tab.
Set a date range using the Filter date selector to define the period you want to analyse.
Summary Metrics
At the top of the report, three headline figures give you an at-a-glance view of email-driven performance for the selected period:
Metric | What it means |
|---|---|
# of Conversions | Total number of orders attributed to a marketing email |
Sales | Total revenue from email-driven conversions, including discounts |
Sales per conversion | Average revenue per email-driven order |
💡 Note: These summary figures reflect marketing emails only. Transactional emails are not designed to drive purchases and are not included in the conversion totals.
Marketing Emails
The Marketing Emails table lists every marketing email category sent from your account within the selected period, with one row per email type. Examples include the Abandoned Shopping Cart email, pre-event emails, and post-event emails.
Metrics
Metric | What it means |
|---|---|
Emails sent | Total number of emails sent for this category |
Delivered | Emails that successfully reached the recipient's inbox |
Opened | Emails opened by the recipient |
Clicked | Emails where the call-to-action was clicked |
Bounced | Emails that did not reach the inbox |
Converted | Recipients who completed a purchase after clicking |
For example, if Adventure World sent 6,763 Abandoned Shopping Cart emails and 75 recipients completed a purchase, their Converted count would be 75 — giving you a clear picture of how much revenue that campaign directly generated.
Transactional Emails
The Transactional Emails table lists all automated emails sent to customers as part of their order journey. These include Purchase confirmation emails, Reservation confirmation emails, Refund emails, and Order date change emails.
Transactional emails confirm actions the visitor has already taken. They are not designed to drive purchases, so no Converted metric is shown for them.
Metrics
Metric | What it means |
|---|---|
Emails sent | Total number of emails sent for this category |
Delivered | Emails that successfully reached the recipient's inbox |
Opened | Emails opened by the recipient |
Clicked | Emails where a link was clicked |
Bounced | Emails that did not reach the inbox |
FAQ
Why are my Delivered numbers lower than my Emails sent numbers?
Some emails bounce before reaching the inbox — this can happen when an address is invalid, the recipient's inbox is full, or a mail server rejects the message. The gap between Emails sent and Delivered is your bounce count.
What counts as a Conversion?
A conversion is recorded when a recipient clicks the call-to-action in a marketing email and completes a purchase within the attribution window. Only marketing emails track conversions.
My Clicked numbers are high but Converted is low. What does that mean?
Recipients are engaging with your emails but not completing the purchase. This typically points to a friction point in the checkout flow, a mismatch between the email offer and what they find in the shop, or a pricing barrier. Use this signal to review and adjust the offer or the landing experience.