This is a short guide on what you need to know

Tracking pixel HTML type does not support <script> tags. So the most useful case is with <img> tag:

   border="0" width="1" height="1" 


If you have <script> tag use Javascript type filed and use this snippet:

var script = document.createElement("script");
script.type = "text/javascript";
// change url
script.src = "";

To add information about an order use the following tags:

[event_date] - order event date
[account_slug] - account slug
[discount_code] - used discount code
[transaction_id] - order uuid
[product_name] - order number
[currency_code] - currency code
[total] - order total amount


<img src="[transaction_id]&betrag=[total]">

This will be populated to:

<img src="">


When will the scripts be executed?

Either on the initial website load (Javascript and HTML scripts) or once a user enters a ticket download screen (Javascript).