Guide on Tracking Pixels

This is a short guide on what you need to know

Tracking pixel HTML type does not support <script> tags. So the most useful case is with <img> tag:

<img 
   border="0" width="1" height="1" 
   src="https://t.adcell.com/t/track?pid=8193&eventid=10435&referenz=ABC_123&betrag=123.45"
>

If you have <script> tag use Javascript type filed and use this snippet:

var script = document.createElement("script");
script.type = "text/javascript";
// change url
script.src = "https://t.adcell.com/js/trad.js";
document.head.appendChild(script);

To add information about an order use the following tags:

[event_date] - order event date
[account_slug] - account slug
[discount_code] - used discount code
[transaction_id] - order uuid
[product_name] - order number
[currency_code] - currency code
[total] - order total amount

Example:

<img src="https://t.adcell.com/?referenz=[transaction_id]&betrag=[total]">

This will be populated to:

<img src="https://t.adcell.com/?referenz=order-uuid&betrag=123.45">

When will the scripts be executed?

Either on the initial website load (Javascript and HTML scripts) or once a user enters a ticket download screen (Javascript).