Why is this important? 

On July 1, 2023, standard Universal Analytics will no longer process data. Your old data will only be accessible for a period of time after that. Given that Google did not specify the exact timeframe, switching the sooner the better. Therefore, it is important that you switch to Google Analytics 4, as soon as possible, to collect more historical data and insights in Google Analytics 4.  

Moving to GA4 is necessary to keep accessing and tracking your eCommerce, including revenue, transactions, conversion, etc.!


New GA4 features: 

  • To better understand the customer journey GA4 collects both website and app data
  • Uses event-based data instead of session-based for more detailed analysis and more options to configure the best possible target audience
  • Including privacy controls such as cookieless measurement, and behavioral and conversion modeling allows for gaining useful insights from your Analytics reports while respecting users’ privacy
  • Predictive capabilities offer guidance without relying on complex models to predict future consumer behavior
  • Direct integrations to media platforms help drive actions on your website or app

Get more information about the difference between GA Universal and GA4.


Before the switch make sure that your website cookie statement is set up correctly, otherwise tracking will not work properly. In case, you do any changes to your essential website cookie statement please inform us immediately to ensure that the tracking of your eCommerce is set up correctly, as well.


 Switch and start receiving Convious events in your GA4 in only two steps! 

  1. follow the google instructions on how to get started with Google Analytics
  • Option A: Set up Analytics for the first time 
  • Option B: Add GA4 to a site with Universal Analytics
  • Option C: Add GA4 to a website platform for CMS (content management system)

2.  Communicate your tracking-ID to your contact at Convious


That's it!

Your Google Analytics has been set up to the next generation of Analytics 

and successfully linked to your Convious event tracking.