Google Analytics 4 (GA4)

From July 1, 2023 onwards, standard Universal Analytics will no longer process data. Your old data will only be accessible for a period of time after that. Given that Google did not specify the exact timeframe. Therefore, it is important that you use Google Analytics 4 to collect more historical data and insights in Google Analytics 4.  

Using GA4 is necessary to keep accessing and tracking your eCommerce, including revenue, transactions, conversion, etc.!

What is new with GA4?

  • To better understand the customer journey GA4 collects both website and app data
  • Uses event-based data instead of session-based for more detailed analysis and more options to configure the best possible target audience
  • Including privacy controls such as cookieless measurement, and behavioral and conversion modeling allows for gaining useful insights from your Analytics reports while respecting users’ privacy
  • Predictive capabilities offer guidance without relying on complex models to predict future consumer behavior
  • Direct integrations to media platforms help drive actions on your website or app

Get more information about the difference between GA Universal and GA4.

Enable the GA4 integration

 Use GA4 and start receiving Convious events in your GA4 in only two steps! 
  1. Follow the Google instructions on how to get started with Google Analytics
  • Option A: Set up Analytics for the first time 
  • Option B: Add GA4 to a site with Universal Analytics
  • Option C: Add GA4 to a website platform for CMS (content management system)

2.  Communicate your Google Analytics 4 Measurement ID to Convious via to enable the integration

It is possible to enable the integration for multiple measurement IDs if needed.

Tracked events

The integration can track the following events:

Event name



Tracks page views inside our ticketshop. Beware: this will affect site-wide statistics regarding things like number of page views per visitor and average page view duration.


Tracks products the visitor sees on the product list page.


Tracks products that the visitor adds to their cart.


Tracks when a visitor views the cart review page.


Tracks when a visitor views the cart review page.


Tracks upsell products that the visitor sees in the cart review page.


Tracks when a visitor completes their purchase or reservation.

It is possible to enable or disable each event as needed, although it is recommended to keep all of them enabled.

User consent

Under GDPR, you are only allowed to track analytics data for users who have actively consented to it. The Google Analytics 4 integration complies with this by checking if the user has consented to analytics cookies in your cookie banner before initializing the Google tracker.
However, if one has already been initialized on your website with the same Measurement ID, our integration will start tracking it as well. This is why you should always ensure to only load Google Analytics when the user has consented to statistics cookies.


Because of the consent required, as well as the increasing prevalence of ad blockers, Google Analytics 4 will never capture everything. It is hard to make an accurate estimation, but you can expect somewhere between 20% and 50% of your website visitors to be missed.
This means that Google Analytics cannot be used to accurately measure things like revenue, but it still provides valuable insights into user behavior and changes in your website's performance.