The Sales Overview is all about absolute numbers. Not Euros, Dollars, or Pounds, but your actual sales numbers. This is where you will see the number of transactions and the number of products sold broken down by the different variables.


Here are the insights you get from the Sales Overview:

  • Find selling patterns in days, weeks, and months
  • Deepen your understanding of your customer by understanding their preferred devices and payment types
  • Optimize your website to your best acquisition channels


Note that the Sales Overview may not align with your Customers Report because it shows all sales, including canceled visits and refunds. The total numbers of canceled visits and refunds are shown in the overview table at the end of the page. However, neither will be reflected in the Customers Report as it shows the number of arrivals at your venue. You can read more about this in this article 4. The Sales Overview and Customers Report cannot be compared.

 

Article Overview

1. How to use the Sales Overview

2. Pie charts

3. Sales/Revenue Overview

4. The Sales Overview and Customers Report cannot be compared

 

1. How to use the Sales Overview

1. Select Sales Overview within the Reports section of your left-hand side menu


2. Define the date range that you would like to analyze. 


3. Or, if you prefer, select from predefined ranges




4. Choose which filters you want to apply. You have the option to choose between:

  • Products or entire categories: This includes all your articles or products you have available in your Checkout. Including upsells. 
  • Checkout flows: Sales flows and reservation flows.
  • Checkout acquisition channel: This defines the tool that your customer interacted with to make the transaction, including direct, email, modal window, Tap, Trigger Button, or the WonderBar.
  • Traffic acquisition channels This defines the channels that your customer who made the transaction came from, including direct, direct via Tap, email, organic search, other, paid display, paid search, paid social, or social. 
  • Device type: This defines the device your customer used at the point of purchase, including mobile, desktop, or other.
  • Payment method: This defines the payment method used for the transaction and depends on your setup payment methods. 
  • Language: This indicates the language the Checkout was used in and depends on your setup languages.
  • Sales channels: If you have the reseller module enabled, you can filter by reseller. 

    After applying the filter, you can immediately see the revenue, the average order value, the average items per order, the website conversion rate, and the Checkout conversion rate. You can see the total number as well as a percentage indicating the difference compared to a previous period of the same length.

    In this case, we choose adult tickets. We see, for example, that the revenue generated through adult tickets is 119.k but -60% compared to the month before.


    Different from the reports at the bottom of this reports page, the filters allow you to choose, combine, and cross the variables that are of interest to you.

    Do you wanna know how many parking ticket transactions were made from a mobile device? Or how many transactions were completed using PayPal? Sounds difficult but it is now so easy!

5. Below, you can also click through a detailed view of your revenue, transactions, and products sold for this defined time period with the menu at the top right.

Revenue:
See the gross revenue generated from the tickets, gift cards, order changes, and other products sold via your Convious Checkout. Discover which products contribute the most to your overall revenue. 

Transactions: 
See how many transactions were made each day or, in this case, each month. Recognize behavioral trends and improve your overall conversion. 

Products sold:
See how many products you’ve sold each day. See the corrections between the days and products purchased or understand how the revenue comes to be. 

Please note that bundle items will be shown as one item and not be broken down into individual articles in the Sales Overview. If you want to see the actual visitor numbers, please head over to your Customer Report.

Exports

Every graph or chart that shows this icon can be exported either as CSV or as Excel file. 

 

 

 

2. Pie charts

Revenue per product type

If you have no filter set, this shows you the breakdown of generated revenue of all your product types. If you have selected certain products, then it will only show you the product types involved. Hover over the chart to see the € and % per product type. 


Revenue per device

This pie chart shows you how much revenue you generated per specific device type. These can be mobile, desktop, or other. Hover over the chart to see the € and % per device. 

Revenue per acquisition channel

This shows you how much you’ve sold through each acquisition channel. Hover over the chart to see the € and % per channel.


Acquisition channels displayed in the report usually include:
Organic: users that searched and found your page in a search engine
Paid Display: users that clicked a paid ad
Paid Search: users that clicked a paid ad in a search engine
Paid Social: users that clicked a paid ad in a social media
Direct: users that typed your address in the address bar
Other: all other possible channels aggregated


Revenue per payment type

A pie chart that shows you how much revenue was generated per each payment method that is enabled in your Checkout. Hover over the chart to see the € and % per payment type.


 

 
3. Sales/Revenue Overview

At the bottom of this page, you can find the Sales/Revenue Overview. This shows you:

  • Amounts sold: The number of products sold.
  • Average list price: The price of the product without discounts.
  • Average price sold: The average price at which the product was sold, deducting the discount.
  • Collected revenue: This is the revenue you generated via the tickets you sold through your Convious Checkout. The calculation is Amount sold * Average price paid.

Be aware that minor discrepancies may occur due to the rounding of prices. For example, if enabled, a rounding step size of 0.05 cents rounds prices 11.82 to 11.85 or 11.97 to 12.00. 



Not to forget: Next to the header of this chart, you can see the export button. This file as well you can export as .csv or .xlsx file. 

If you have the Convious Reseller Module enabled, you will be able to view a separate overview like the one above for your resellers.

 

4. The Sales Overview and Customers Report cannot be compared

The Sales Overview displays purchases made on a specific day or within a specific period. The Customers Report shows the number of visitors for a specific day or period, based on their visit date.

For example, if a customer buys a ticket in March to visit in April, the sale appears in the March Sales Overview but in the April Customers Report.

The Sales Overview may not match the Customers Report because it includes all sales, cancellations, and refunds, while the Customers Report only shows actual visits. Cancellations and refunds are detailed in the overview table at the page's end.

Bundle items like family tickets count as one sale in the Sales Overview but show multiple visitors in the Customers Report based on the visit date.

Understanding your sales and how they contribute to your revenue helps you optimize operations and understand customer behavior. These reports are designed to simplify this process and provide valuable insights. Experiment with the variables to confirm hunches or discover new trends.

 


💡 Did you know you can turn on your notifications to get informed on your sales numbers? This way, you never miss out on your most current insights.